Hello and welcome to this week's episode of the YouTube Creators Hub podcast. Thank you for tuning in. If you're a new listener, welcome. If you're an old hat, welcome back. I'd like to let you know that you can connect with us in a few different ways. I offer one-on-one YouTube coaching. I do this all throughout the week. I love working with creators. One of the most fulfilling things that I get to do each and every week. So if you're looking to

take your YouTube channel to the next level, definitely check that out in the show notes below.

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Five bucks. That's it. Five bucks gets you in. And then lastly, we do have the Entrepreneur's Minute

email newsletter. If you are looking to see what I am up to throughout the week, maybe some

resources or some books I'm reading or things that I'm learning throughout running my online business, Porter Media. Go check that out. It's absolutely free, and you can see the link below in the show notes. This week, we are joined by a friend of mine, Nick Neman. He comes on the show a couple of times a year. We do a state of YouTube episode at the end of each year, like we've done for the past four years. And the past couple of years, I'd like to have him on one more time to discuss what he's seeing trend-wise on YouTube. So this one's a really good one. So let's go ahead and jump into the conversation. First, I would tell them that click-through rate isn't just based on your thumbnail. Your click

through rate is based on the topic of the video. It's based on the timing of when you publish that

video, not necessarily Monday through Friday, 8 to 10, 8 a.m. to 10 p.m. Not that timing, but timing in

terms of when people are the most interested in that particular piece of content. But basically,

it comes down to the topic itself. It comes down to the timing. It comes down to the thumbnail's ability to grab

the attention of the people that you are trying to reach so that they can quickly and easily

identify that your content is about something that they might care about. Hello and welcome

to this week's conversation on the YouTube Creators Hub podcast. Dusty here, as always, joined by my friend Nick Niemann.

So if you don't know, I have Nick and his brother Dee on the podcast at the end of every year.

And we do a state of YouTube conversation. Last year was over an hour and 15 minutes long.

We've been doing these now four years running. And I mentioned last year that I would like to have Nick

and D both on separately as a mid-year check-in of kind of the trends and things going on YouTube.

If you don't know who Nick is or what he does, he's one of the best figures and best content

educators out there. If you are a YouTube creator, you need to know and be subscribed to Nick Niemons. So if you don't know who he is, which you probably do, go subscribe to all of his stuff. I'll have those links down below. Nick, how are you doing today? I am fantastic, Dusty. As always, man, really excited to come on, have a conversation with you that's going to add value to creators in some way. Always excited, man, to be here on the

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