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YouTube Creators Hub

From TV to YouTube: Kevin Kolbe's Journey

YouTube Creators Hub

Dusty Porter

Business, Marketing

4.7551 Ratings

🗓️ 23 May 2025

⏱️ 45 minutes

🧾️ Download transcript

Summary

In today's interview, I'm joined by Kevin Kolbe, a successful YouTuber and former television creative director. Kevin shares his journey from traditional media to building a thriving YouTube channel, discussing the challenges and successes he faced along the way. He emphasizes the importance of community, the impact of a channel audit by VidIQ, and the significance of pivoting content to better connect with audiences. Kevin also provides insights into his video production process, monetization strategies, and the evolving landscape of YouTube content creation.

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About Kevin:

Kevin Kolbe's creative journey started as a DJ on radio, before getting into TV. He spent over 30+ years in video production and marketing at FOX, NBC, CBS, and ABC affiliated TV stations including leading an award-winning creative team for one of the most recognized FOX affiliates in the country. Kevin has worked with national brands, non-profits, and other content creators around the world.

Connect With Kevin:

YouTube Channel /// Website

Transcript

Click on a timestamp to play from that location

0:00.0

Are there advertisers even interested?

0:01.7

Which I thought they would be.

0:03.2

Is there even people out there over 50 and 60 on YouTube, consuming YouTube?

0:09.2

And there are a lot.

0:10.6

So the video that I finally published, which was if you're over 40, why you need to start a YouTube channel or something, whatever I called it.

0:17.6

I got up that morning and I thought, heck with it.

0:20.5

I'm just going to shoot it.

0:21.3

Hello and welcome to this week's episode of the YouTube Creators Hub podcast where each and every

0:25.5

Friday I sit down with a content creator and interview them and ask them questions about

0:30.2

what it takes to succeed, how they make money on YouTube and so much more. So if you're looking

0:35.6

for something that's a little bit more behind the scenes,

0:38.3

a peek behind the curtain, this is the podcast for you. You can connect with us and specifically

0:44.0

me by either hiring me for one-on-one coaching. If you're looking to take your YouTube channel

0:48.9

online business podcast to the next level, I offer online coaching services. Those will be linked

0:54.1

down below.

0:55.1

That's one of my favorite things that I get to do each and every week. And then we have

0:58.5

something called the creators community. It's a mastermind group where we do monthly

1:02.7

mastermind calls hosted on Zoom that I host myself. We also have a Discord server that is

1:08.0

very active each and every day talking about all different aspects of

1:11.8

YouTube. And I also record exclusive eight to 15 minute monologue style podcast episodes every single

1:18.6

week about a topic around the creator economy, around running an online business, around launching

1:23.8

podcast, anything creator-centric. I have a dedicated podcast exclusively for those people

...

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