Houzz: Adi Tatarko

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 30 May 2022

⏱️ 80 minutes

🔗️ Recording | iTunes | RSS

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Summary

When Adi Tartako and her husband started the home design and renovation website Houzz in 2009, they had no expectation that it would grow into a global business. In fact, Adi was a hesitant entrepreneur, preferring to foster Houzz as a lifestyle business and pushing back when experts told her it could grow into something much bigger. But as Houzz morphed into a go-to site for users to get ideas for home improvement and connect with industry professionals, Adi decided to go all-in. She walked away from a promising career in finance to become the CEO of Houzz, helping lead it to a platform that now has 65 million users worldwide.

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Transcript

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0:00.0	Hey, Prime members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today.
0:12.0	We went on a social event from our little son's preschool.
0:16.8	And then I met this nice grandparent of one of the kids and said, I love homes, I love
0:21.7	renovation, I did multiples in my life, you know, sent me a link and I sent him a link.
0:26.9	And then he calls me afterward and he said, are you crazy?
0:30.8	How many users you have?
0:32.7	And why aren't you raising money for this?
0:35.1	He said, well, you know, it's our thing.
0:38.6	Nobody tells us what to do.
0:40.9	And he's telling you, you know what?
0:43.1	I think that you're making a mistake.
0:44.7	I'll just say this.
0:46.3	If you're not going to raise money, somebody else will realize what you're doing, there
0:50.8	will raise money, there will copy you.
0:53.9	And you will say goodbye to this initiative.
1:02.3	Welcome to How I Built This, a show about innovators, entrepreneurs, idealists and the stories
1:08.2	behind the movements they built.
1:14.0	I'm Guy Ross and on the show today, how a frustrating home renovation led a D to TARCO
1:19.2	and her husband to build house and online community for homeowners and remodellers that's
1:24.9	grown to 65 million users worldwide.
1:32.8	I love stories about accidental entrepreneurs and part because I'm one of them.
	...

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