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The Tom Ferry Podcast Experience

Hosting Community Events for Trust, Fun, and Rapid Growth | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.71.1K Ratings

🗓️ 28 November 2022

⏱️ 22 minutes

🧾️ Download transcript

Summary

Dave Archuletta is a farmer in Rancho Mission Viejo who got his license less than three years ago in January of 2020 (right before COVID hit). But in such a short amount of time, Dave is already on track to do 80 million in volume by the end of the year, by himself. And the kicker is that he never asks for business. How? By hosting fun community events that bring people together. In this episode of This Week in Marketing, Jason Pantana interviews Dave about what it takes to throw community events which will get everyone in your area to know, like, and trust you. You’ll learn how to grow clubs and leagues from the ground up, align your events with your values, and generate business without ever needing to ask for it. If you’re looking to make large sums of money for having fun and doing what you love, this is an episode you’re going to want to watch, now!

Transcript

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0:00.0

We're gonna talk ad nauseam and depth about events today

0:03.8

for your 2023 marketing mix.

0:05.6

And I am joined by a rock star,

0:08.2

perfect living, walking example of how to leverage events

0:11.0

properly in their marketing.

0:12.6

Mr. Dave Archileta.

0:14.0

[♪ OUTRO MUSIC PLAYING [♪

0:17.9

Fundamentally, the job of marketing

0:19.6

is to help position your brand as an agent,

0:22.2

as a team in your local marketplace

0:23.8

on the consideration set of buyers and sellers

0:25.9

in your local community.

0:27.4

A lot of people look at marketing

0:28.9

and think, oh, it's way too technical,

0:30.5

it's too much work involved.

0:32.2

And I'll be honest, there's a lot of marketing

0:34.3

that is technical, but there's some marketing

0:37.0

that it's so good and it's so easy

0:39.1

and it's such low-hanging fruit

0:40.6

that it's like you don't even know

0:41.6

it's marketing at all.

0:42.6

And so today, we're gonna have a conversation

...

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