Hosting Community Events for Trust, Fun, and Rapid Growth | This Week in Marketing
The Tom Ferry Podcast Experience
Tom Ferry
4.7 • 1.1K Ratings
🗓️ 28 November 2022
⏱️ 22 minutes
🧾️ Download transcript
Summary
Transcript
Click on a timestamp to play from that location
| 0:00.0 | We're gonna talk ad nauseam and depth about events today |
| 0:03.8 | for your 2023 marketing mix. |
| 0:05.6 | And I am joined by a rock star, |
| 0:08.2 | perfect living, walking example of how to leverage events |
| 0:11.0 | properly in their marketing. |
| 0:12.6 | Mr. Dave Archileta. |
| 0:14.0 | [♪ OUTRO MUSIC PLAYING [♪ |
| 0:17.9 | Fundamentally, the job of marketing |
| 0:19.6 | is to help position your brand as an agent, |
| 0:22.2 | as a team in your local marketplace |
| 0:23.8 | on the consideration set of buyers and sellers |
| 0:25.9 | in your local community. |
| 0:27.4 | A lot of people look at marketing |
| 0:28.9 | and think, oh, it's way too technical, |
| 0:30.5 | it's too much work involved. |
| 0:32.2 | And I'll be honest, there's a lot of marketing |
| 0:34.3 | that is technical, but there's some marketing |
| 0:37.0 | that it's so good and it's so easy |
| 0:39.1 | and it's such low-hanging fruit |
| 0:40.6 | that it's like you don't even know |
| 0:41.6 | it's marketing at all. |
| 0:42.6 | And so today, we're gonna have a conversation |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Tom Ferry, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Tom Ferry and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.

