Now, I know what you're going to say by looking at the title and when I say Gen Z, you're instantly going to dismiss it because you think, well, these aren't my guests. These aren't the people that

I'll come into stay with me, but did you know that as of 2022, Gen Z will be 25 years old.

And this is why it's really important because Gen Z generation Z is going to be your next type of guest. These are going to be the next people that are coming through. Now, why is this one number one?

Why are 40% of Gen Z employees planning on taking a workcation in 2022? Well, let's dig into it. Let's think about it.

25 year olds now have got that disposal income. 25 year olds now mostly are still living at home. I've got tons of disposal income. And if they're working from home, and if they are, you know, not reliant on mortgages, if they're not reliant on bills because of

what's happened over the last couple of years and how the whole work dynamic has changed, then they're going to have a bit of extra cash. And they are going to be wanting to take

work occasions. Let's dive into what a workcation is. Workcation is where you go and stay somewhere. Normally, it's between one to three hours away from where they're living. And they're going to

mostly drive to it. We're going to stay somewhere where they can work as well as play. And so this is happening a lot. A trend that has popped up very recently is like many

vacations. It's basically every four to five weeks. So you don't suffer from burnout. You go away for four or five or five days. And this is happening more and more and more and more. So before you dismiss Gen Z. And again, people think Gen Z is teenagers. It's not anymore. This is the next level now. It's coming up to to be in your future potential guests.

So you've got to be thinking, all right, so so many people now are going to be doing this. So many people are going to be traveling. If you're going to be targeting those Monday to Friday or Monday to Sunday or however, if you're going to be targeting people, what can you be doing

to really appeal to them. Think about that. That first image that unique selling photo, that first image that they see when they come onto the OTAs or when they land on your website.

What can you show to show that you're appealing? And again, you could put workcation in the title of your Airbnb listing because then again, it shows that you are speaking to them.

Ideal for workcation. So you could have, you know, talk about super fast Wi-Fi. If you've got your Wi-Fi speed, go into your properties where you are now. Do a Wi-Fi speed checker on Airbnb because that's what they are looking for right now.

Upload that talk about it. Do you have a little work desk put aside so they can have the laptop. Does it have all the things nearby, charging plug sockets, pens, paper, whatever it may be that will appeal to them.

Can you go a step up? Can you have a ringlight? A little mini desktop ringlight because people are going to be doing their Zoom calls or podcast interviews or webinars or creating content. So many Gen Zs now are creating content. I've got a YouTube or social media presence. How can you really make it simple for them?

And again, what else can you be doing? So takeaways, recommended Uber journeys of taxi journeys or whatever or places to go places to hang out places to check out. What can you be doing to make their life easier and how can you be put in front of them?

So don't dismiss the Gen Z. Okay. It's really important. And it's something that you should be really paying attention to because this is going to be coming more and more and more and more important. And again, at the end of the day, I've got the disposal link. And this could fill out your Monday to Friday.

It's the ones that you really struggling to get rid of because again, they're not restricted to just weekends.

I know people, good friends of mine that haven't been back into the office environment since March 2020.

That's crazy. The working environment, the nine to five is changing.

Digital nomads work case, whatever you want to talk about it is going to become more and more present. All you got to do is look at the founder of Airbnb Brian Chesky. He's currently staying in it and nothing but Airbnb's. He's moving around. He's working to travel.

And he's ahead of a huge organization. Whatever you think of it.

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