Hootsuite Approaching $400m in Revenue by Throwing out the SaaS Playbook with CEO Irina Novoselsky
SaaS Interviews with CEOs, Startups, Founders
Nathan Latka
4.6 • 683 Ratings
🗓️ 10 October 2024
⏱️ 20 minutes
🧾️ Download transcript
Summary
Hootsuite was the social media darling of the 2017's by trouble started after a failed $750m IPO led by Goldman. Today, original founder Ryan Holmes and team have tasked new CEO Irina Novoselsky with leading the company from $200m to $400m. She says the old SaaS playbook is dead. Its working. The firm will hit $400m by Dec 2024.
Transcript
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| 0:00.0 | You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom. |
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| 0:38.4 | I remember back in the day we were all using Hootsweet. |
| 0:42.3 | Ryan Holmes got the company going with an agency model, which is very popular for a lot of the most successful software companies. |
| 0:48.6 | How many of you guys, your companies, how many of you started as an agency? |
| 0:51.2 | Some form of professional services. |
| 0:52.4 | Proposify. |
| 0:53.4 | Yep, yep, AJ. Yeah, a lot of agencies at the start. Hootsweet was in the news like crazy, and then |
| 0:59.5 | there were rumors about a, you know, could they IPO, and then they hired Goldman to try and get a |
| 1:03.4 | $750 million exit done. That didn't happen. Well, Arena has coming in now leading his CEO |
| 1:09.3 | since 2023. She's reshaping the business. |
| 1:12.4 | Revenue is now over $200 million. |
| 1:14.6 | You'll see her revenue graph, |
| 1:15.6 | and she's teaching exactly how you should focus on customers first |
| 1:20.6 | and how she's doing this to reinvigrate Hootsweet. |
| 1:22.8 | So on that note, please help me give a warm round of applause |
| 1:25.6 | to the CEO of Hoots Suite, Arena Nobolski. |
| 1:28.3 | You ready to go? |
| 1:37.3 | You're on. |
| 1:39.3 | You all hear me? |
| 1:40.3 | Thanks for being here. |
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