4.6 • 683 Ratings
🗓️ 8 October 2024
⏱️ 24 minutes
🧾️ Download transcript
Colin laucnhed the business back in 2012 and got stuck under $5m revenue until 2018. He 6x'd the business by 2022 to $30m in revenue and hit $70m in Septemer 2024. How did he do it? Hear the 9 mistakes he made that he think you should fight to avoid.
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0:00.0 | You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom. |
0:13.5 | If you'd like to subscribe, go to getlatka.com. We've published thousands of these interviews, and if you want to sort through them quickly by revenue or churn, cac, valuation, or other metrics, the easiest way to do that is to go to gitlatka.com and use our filtering tool. |
0:29.6 | It's like a big Excel sheet for all of these podcast interviews. Check it out right now at gitlatka.com. |
0:38.3 | My pleasure to introduce our next speaker, Colin Nettercorn. |
0:43.3 | He's the founder and CEO of Customer.I.O. |
0:46.3 | So welcome, Colin. |
0:48.3 | When I was in my mid-20s, I rode my bike from San Francisco to Boston. |
1:00.0 | And it was about 4,000 miles and took 57 days of riding. |
1:06.0 | And there was a great time to go through a transition and kind of figure out what I wanted to do next. |
1:11.0 | And while I was writing, I was applying for product management jobs. |
1:15.2 | And I was expecting to move to San Francisco. |
1:17.8 | I had like sold all my stuff, pack some boxes, and ship them all off to San Francisco, and |
1:22.5 | then I got a job in New York. |
1:24.7 | And so I had to go to San Francisco and get these boxes and then ship them back to New York. And so I had to go to San Francisco and get these boxes and then ship them back to New York. |
1:29.9 | And in New York is where I met my, I went from like one product management job to another |
1:36.3 | product management job. And at that second one, I met my co-founder and started Customer Io. |
1:42.8 | And 12 years later, and it's been beyond my wildest dreams |
1:47.0 | in terms of how the company's done. |
1:54.0 | There's a... |
1:56.0 | I've attended a bunch of talks like this |
1:58.0 | where someone tries to share their lessons. |
2:01.3 | And most of the time I like listen, I'm like, yeah, I'll remember that. |
... |
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