I'm Jane Marie, and this is The Dream.

I want to introduce you to someone who thinks about cults in a way that we haven't considered before on the program.

Dr. Mara Einstein is the author of Hoodwinked, how marketers use the same tactics as cults.

And she would know. She used to be a marketer.

Started my career as an actress, then worked my way into the advertising business

where I worked on Atari International, so that tells you how long ago that was.

That's thrilling.

Yeah, that was kind of fun um I worked on

Miller beer I was the only woman who was working on the Miller light account when I worked on that

you know I'd sit in on the casting sessions and the guys would be you know ogling the women and I was

just like just call me when you're done and I'll come back, you know.

And I worked as a casting agent in there somewhere.

And then I worked at VH1 in the early 90s.

And then I moved from there to NBC.

And then I became a professor, and now I criticize everything that I used to do.

Music and then I became a professor and now I criticize everything that I used to do. Part of me was like, my job is to get people to watch more television and I just said that can't be the best use of my energy on the

planet. I mean, it just can't. And I just remember one time there was a big brouhaha because we weren't

sure whether or not Seinfeld was going to be on the air again, whether or not he was going to resign

his contract. And like I just, can I say I don't

give a fuck? I mean, like, I just, I just didn't care. And I'm like, okay, if I'm at the point that

I don't care whether or not the biggest star on the network is showing up, it's probably

time to get out of Dodge.

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