Welcome back to the Jasmine Star Show. This is the second part of what I'm calling

Quickie Consulting. For those of you who don't know, I do take on the occasional coaching

clients in this particular week. I booked two consulting sessions, both of them having

to do with memberships. And so what I like to do after the consulting is take my notes

and frameworks so that I am distilling the type of advice that I'm sharing again and again

over time. So let's talk about memberships and we're going to do this in two ways. My clients,

one came to me wanting to start a membership and one came to me already having had a membership

for three years and wanted to scale. So in both of these situations, these are going to be in

addition, an extra arm to their business to bring on scaled and voluminous revenue. Okay,

so we're going to get into a framework if you are just starting out wanting to add a membership

to your business. So first and foremost, the client I met with is a consultant. So she's a

consultant and she has worked a lot one-on-one with clients and she does it in person and she does

it virtually, but she's looking for a way to scale a digital offering and she thought a membership

would be great of that. So here is a framework if you're just getting started. But hang on,

let me start with the end first. The end is get to testing. Let's call that GTT get to testing.

That is what we want to do as quickly as possible and you want to test with a small group of people

before you actually make it a big offer so you can work out the kinks. That's the end. Let's start

at the beginning. Number one is to figure out who this membership is for. The more specific you get

with who you're targeting on the front end, the higher likelihood that membership will take off.

Now here's the thing. The temptation is to believe if you make a membership for anybody who has a

credit card, your total addressable market, your tam, is rather large. But when you have an offer

that is for everybody, it's actually for nobody. People will wait longer, spend more, invest for longer

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