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In the late 1800s, the New York City media landscape was dominated by a fierce battle for daily newspaper supremacy.

The two contenders for the top spot were led by near mythic names in the publishing universe,

Pulitzer and Hurst. Joseph Pulitzer, owner of the New York World and William Randolph

Hurst owned the competing New York Journal. Both papers cost a penny, both had enormous staffs consisting of writers, reporters,

editors, and photographers, and for better for worse, the advances made in a relatively

brief 10-year period would forever alter the way newspapers were constructed.

The Banner headline, lurid and salacious stories that were once thought to risque for the general public.

Blatent sensationalism.

The philosophy of, quote, if it bleeds, it leads.

All these techniques were pioneered in the late 1880s and early 1890s,

and for good reason.

Pulitzer and Hurst were two of the wealthiest men in America

and both wanted the title of King of the New York

Daily newspaper battle.

...