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The Home Service Expert Podcast

Home Service Niche Growth Strategies with Tim Brown

The Home Service Expert Podcast

Tommy Mello

Business, Management

4.8705 Ratings

🗓️ 25 August 2025

⏱️ 64 minutes

🧾️ Download transcript

Summary

In this conversation, Tommy Mello and Tim Brown discuss the intricacies of home service marketing, emphasizing the importance of niche marketing, community engagement, and the balance between SEO and PPC strategies. They explore the challenges faced by home service businesses, the significance of building relationships, and the value of enterprise planning. The discussion also touches on the role of humor in marketing and the necessity of understanding one's market. Tim shares insights from his book, 'How to Become a Hometown Hero,' and highlights the importance of giving back to the community while building a successful business.

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00:00 Introduction to Home Service Marketing

05:02 The Importance of Niche Marketing in Home Services

09:41 Challenges and Opportunities in Home Service Marketing

14:46 Navigating SEO, PPC, and Local Marketing Strategies

19:35 Community Engagement and Building Brand Loyalty

24:37 The Role of Humor and Persuasive Communication in Marketing

29:42 Building Relationships and Networking for Business Growth

34:22 The Value of Enterprise and Long-Term Planning

39:09 Final Thoughts and Key Takeaways

Transcript

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0:00.0

I think we always underestimate how much market there is,

0:03.8

and we think everyone knows us, and they don't.

0:07.2

Welcome to the Home Service Expert,

0:09.7

where each week, Tommy chats with world-class entrepreneurs and experts in various fields,

0:14.8

like marketing, sales, hiring, and leadership,

0:18.0

to find out what's really behind their success in business.

0:21.9

Now, your host, the Home Service Millionaire, Tommy Mello.

0:26.8

Before we get started, I wanted to share two important things with you.

0:30.1

First, I want you to implement what you learned today.

0:32.9

To do that, you'll have to take a lot of notes, but I also want you to fully concentrate on the interview.

0:38.6

So I ask the team to take notes for you. Just text, note, N-O-T-E-S, to 888-526-1299.

0:47.6

That's 888-526-1299, and you'll receive a link to download the notes from today's episode. Also, if you haven't

0:56.6

got your copy of my newest book, Elevate, please go check it out. I'll share with you how I attracted

1:01.5

and developed a winning team that helped me build a $200 million company in 22 states.

1:06.2

Just go to elevate and win.com forward slash podcast to get your copy. Now let's go back into the interview.

1:12.4

Welcome back to the home service expert today.

1:14.1

I got a buddy of mine.

1:15.8

He just wrote a book, How to Become a Hometown Hero, a powerful guide to the

1:20.5

home service marketing.

1:22.3

He's an awesome guy, Tim Brown, visited my shop probably five, six years ago, run into him everywhere.

1:29.4

He's an expert in sales, business, marketing.

1:32.3

He's based in Minneapolis.

...

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