Welcome to the Jill on Money Podcast. It's yet another bonus episode because we're so

crazy about the holidays. Hey, which stores are likely to survive and thrive this holiday season?

That's what I talked about on CBS this morning.

Joe, I know people are going to spend, but I hear you talk about a potential recession maybe so why are people spending you know

the economy slowed down from last year to this year we're growing at about 2% but the

really key point is that employment is pretty good. In fact we see a lot more people

who have jobs this year. The unemployment rate is near a 50 year low 3.6% and that

boosts confidence and as a result I think that people are feeling like hey

you know what I got a little bit of a wage increase inflation's pretty low I've got

more money I'm going to spend this year.

Your case study is Macy's in terms of lowering people into the stores, but they're

having somewhat of a bump in the road.

Yeah, it's really interesting because we always hear about the brick and mortar retailers that are having a hard time but they're being smart in that they're trying to lure us in with the thing they have an advantage over.

It is actually able to go in and see and touch and feel

something try it on but the cost of bringing people into your store has

actually started to rise and as a result companies like Macy's or Coals or J.C. Penny or Gap they are

under quite a bit of pressure at least their stock prices this year.

And so what are they doing to try to bring those people in because you see these pop-up stores you see

hotels now right using these models to try to get people to buy their

products so this is called experiential marketing and they are trying to bring you

in with an experience so there could be a store that says hey we're going to have a wine and cheese tasting or it could be even really even more

Creative and say you want to try a parka and those boots on we're going to have a cold room you can

...