Hey, everyone. Today's book is a deep study of how and why things become popular, because I guess

the author didn't know Glinda already gave us that in a song. It's hitmakers by Derek Thompson.

I'm Kellyn Erskine. I'm a comic, a father, and I used to think that the secret to having a hit

was just to be super lucky. But after reading this book, I've learned that

it also takes hard work and having famous friends. And I'm David Vance. Now that I know how to make

hits, you'll never catch me doing a books podcast again. Have fun being a bunch of book losers.

Kellan, if I don't have a hit by next week, please cut out this part in the edit.

Hipmakers is about the science of popularity, which explains why the most popular kids at my

school just freaking loved science.

And this is the book pile.

All right, quick announcement.

This week, we actually started a partnership with the treasury where if you rate and review

the book pile, you do not have to pay income tax.

This is a real thing.

Also, a reminder, we're doing a live podcast of New Moon, October 29th in Provo, Utah.

You can get tickets at ImprovBroadway.com. And I want to see if we can

trick Stephanie Meyer into coming. And I will be performing for one night only on Friday,

October 15th at Stand Up Live in Phoenix, Arizona. Two shows, 7 p.m. 930 p.m. Get tickets at

standup live.com. Finally, our next two books are a prehistory of the far side and atomic habits.

All right, without any further ado, here are our four favorite lessons from hitmakers.

All right, lesson one. Some products sell to who you want to be and some sell to who you are. So this is a short one. He talks about why so many

gyms charge you for a monthly membership instead of charging per workout. And he says it's because

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