HIGHLIGHTS • The Most Effective Ways to Handle Client Conversations w/ Melissa Maloney
The Hair Game
Salon Republic
4.6 • 570 Ratings
🗓️ 19 June 2023
⏱️ 9 minutes
🧾️ Download transcript
Summary
We continue with Melissa @live_love_dohair this week and get into discussions on branding, handling problem clients, and the overall client experience. TONS of valuable insight on these topics!
This Week's Topics:
• the idea behind her education classes
• how to break out from behind the chair
• Keys to branding yourself and/or your business
• Balancing motivation and overcommitting
• Moving on from problem clients; handling client convos
• The importance of the client experience
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Transcript
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| 0:00.0 | These are the highlights of the full episode. |
| 0:08.1 | Hey, listener, I'm Eric Taylor. |
| 0:10.2 | So we're back with Melissa Maloney, the continuation of her conversation this week. |
| 0:14.7 | But before we get started, I want to mention that the video versions of these episodes are on our YouTube channel. Subscribe for free. |
| 0:23.0 | It's called The Hair Game. Go to YouTube to check out more than 20 videos from previous episodes. |
| 0:30.0 | Also, Salon Republic Huntington Beach is open and doing all the things that we do at Salon Republic. |
| 0:36.1 | Free Towel Service, full-time manager, on-site beauty supply for you, the beauty professional. |
| 0:44.1 | So if you work in the area, go to Salonrepublic.com to check out the deets. |
| 0:50.5 | Now to the rest of my conversation with Melissa Maloney. |
| 0:55.5 | A lot of people are experiencing a decline in engagement in their Instagram. |
| 1:00.9 | And maybe not on every post or story, but it seems inconsistent. |
| 1:09.6 | You know, you'll have one post that's great and the next post will be like, |
| 1:14.6 | whoa, like, did everyone fall asleep? You know, so what are you seeing out there with the gram? |
| 1:23.4 | For sure, yeah. I mean, that has changed and those type of things will always change, right? The algorithm is evolving and the algorithm is super, super important for us. I think a lot of people get frustrated with it. But you have to remember that they're adjusting the algorithm so that people will continue to use the app. And there's a lot of other things outside of doing hair that are happening on Instagram, |
| 1:45.0 | that those changes are necessary. |
| 1:48.0 | And you just have to kind of go with the flow. |
| 1:50.0 | And what I see is that a lot of times we're focused on how is that post going to perform. |
| 1:57.0 | And I think you have to step away from that and focus on how is this as a whole going to help my business and get me to my goals and look towards the end game. |
| 2:05.8 | So it's almost like with the stock market, right? |
| 2:08.4 | Like if you invest in good stocks and you're consistent with that, then over time you are going to make money. |
| 2:16.5 | But that doesn't mean that you won't hit, you know, valleys and peaks along the way. |
| 2:21.7 | And it's the exact same thing with Instagram. |
... |
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