Coming up are the highlights of the full episode.

Hey, listener, I'm Eric Taylor.

A couple things before we get back to the conversation with Josh O'Meer that started last week.

One, Salon Republic Emoryville is opening later this year.

Go to SalonRepublic.com for more information.

And two, the Pro Beauty Federation is helping you, individual independent beauty professionals,

get stimulus money from the government. Yes, that's still the thing. It's called the FFCR.

It's out there. You can get up to $32,000 if you're

impacted at all from COVID. Okay, but don't take my word for it. Go to probeautilief.com.

I'm not making this up. Now let's get to the conversation with Josh O'Meara.

I always say as well that it's always a three hair cut project for me with a new customer. What I mean by that is the first one, what I'm going to do is I'm going to give them my version of their vision. So what they've asked for, I'll give them kind of my version of that. So like if they ask for that haircut and I've talked to the professionally about what I think they should have and they still want the one that they wanted, that's fine because it's a paying customer and we'll go for that, right? But if they're and then the second time, if they liked it, I'll ask them what they like and what they didn't like. So I always ask my clients what they don't like about it too because it breaks down that barrier of the awkward client not wanting to come back because if like you if they don't like one thing but they you've never broken that barrier they probably won't come back because they'll they'll fixate on that one thing that they didn't like and they'll be like oh man you mess my hair coat blah blah blah and you're like really everything else. But apart from that, they'll focus on it and they won't go back because it's awkward to tell

you what they don't like. Whereas before they leave, if I say, next time you come back, tell me what you don't like, because I know that obviously I've given my interpretation of it right now. But when you go back, I have a play around, what you like and what you don't like, come back and tell me the next time we can figure out the the next step and we'll

probably get closer to a mutual vision by the third haircut we should be a mutual

vision but I think also like there's different barriers to break down in an appointment I think

one of the key barriers to break down an appointment is just the initial energy with a new customer

and so for me one of the best ways to do this because for me

that the thing that people think about when it comes to hair professionals is

that we think that the customer generally we think that the customer is

questioning do we know what we're doing that's what they think that's what

we think in our head we think in this person probably thinking does that we know

what we're doing most of the time all the customers really going to be thinking is because they're not going to think you don't know what you're doing you're literally a hairdresser or a barber working in a hair in a hair salon or a barbers shop they know that you clearly know what you're doing what they're more concerned probably about what they don't I feel like it's more subconscious but what they're really concerned about, does the person stood behind me value me enough to do what they do well, well on me? You know what I mean? Like, they're like, do they actually value, I think that's what's going on in their mind. Do they value me enough to do it well? So what I like to do first is just come to the front of the customer, strike the first thing I want to do and just ask them how their day has been. So because normally the first thing you talk about is hair. You'll be like first thing you'd be saying is hello and then talk about hair. Whereas I'll be like hello, like how's your day? Like what's a one minute conversation going to do in a 30 or 40 or 50 or hour appointment? I'm just breaking that barrier down first up because

most clients especially in the barbershop will be like surprised firstly they're

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