HIGHLIGHTS • Marketing for Introverts w/ Crystal Ngozi
The Hair Game
Salon Republic
4.6 • 570 Ratings
🗓️ 17 October 2022
⏱️ 15 minutes
🧾️ Download transcript
Summary
We've taken clips highlighting some of the topics discussed in the full episode and put them together here! Check it out if you want a bite-sized version of the full episode.
Esthetician, Educator, and Beauty Biz Coach @CrystalNgoziCoaching shares with us effective marketing strategies and techniques if you struggle with putting yourself 'out there'. We also discuss pricing - how to stay competitive in your market and raise prices while keeping your clients.
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Transcript
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| 0:00.0 | These are the highlights of the full episode. |
| 0:05.0 | Hey, listener, I'm Eric Taylor. |
| 0:10.0 | New location announcement for Salonry Public. |
| 0:13.0 | This one is opening in Huntington Beach, California, our first Orange County location. |
| 0:19.0 | It'll be opening after the new year. |
| 0:21.1 | It's right across from Pacific Coast Highway from the beach, just south of the pier. |
| 0:26.2 | We just started pre-leasing studios, so for more info, go to SalonRepublic.com. |
| 0:32.3 | Podlute for a chance to win the monthly poddlude write a review on the Apple podcast app |
| 0:37.2 | and include your Instagram handle |
| 0:39.1 | more details at the end of the show now let's get to my conversation with crystal very important |
| 0:47.0 | I always tell people when you're in school start your email list and start building up your |
| 0:50.7 | clientele and yes you can't you know work you know, work on people, but start letting |
| 0:54.7 | people know that graduation is coming and send out that eBlass. So everybody knew that I had graduated. |
| 1:00.7 | And so a lot of my friends and family started to, you know, support me and come in for facials |
| 1:05.8 | and brows and things of that sort. So I actually already had a job when I graduated because I strategically |
| 1:11.8 | set it up that way. That's fantastic. Four thought. And when you say everybody, you're talking |
| 1:18.1 | about friends and family. You're talking about anyone you meet on the street. You're talking about |
| 1:24.1 | you're at a restaurant and you get in a conversation with a server and you throw it out to her. I mean, is that who we're talking about you're at a restaurant and you get in a conversation with the server and you throw it out to her. |
| 1:29.5 | I mean, is that who we're talking about? |
| 1:31.7 | Absolutely. |
| 1:32.4 | So I have business cars made up already, flyers, things of that sort. |
| 1:37.1 | And while I was still working in a salon and even though I'm solo now, while working in the salon, I tell people all the time, even though |
... |
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