Ep. 267 • Marketing for Introverts w/ Crystal Ngozi
The Hair Game
Salon Republic
4.6 • 570 Ratings
🗓️ 17 October 2022
⏱️ 60 minutes
🧾️ Download transcript
Summary
Esthetician, Educator, and Beauty Biz Coach @CrystalNgoziCoaching shares with us effective marketing strategies and techniques if you struggle with putting yourself 'out there'. We also discuss pricing - how to stay competitive in your market and raise prices while keeping your clients.
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Transcript
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| 0:00.0 | very important. I always tell people when you're in school, start your email list and start |
| 0:03.8 | building up your clientele. And yes, you can't, you know, work on people, but start letting people |
| 0:08.6 | know that graduation is coming and send out that e-blast. |
| 0:13.6 | Hello, everybody. This is Leisa Carrillo. I'm Blake Reed Evans. This is Ashley Allen. |
| 0:18.5 | I'm Nicola Rocha. Hey, it's Jamie Dana, and you're listening to The Hair Game Podcast. |
| 0:26.2 | Hey, listener, I'm Eric Taylor. |
| 0:28.9 | New location announcement for Salonry Public. |
| 0:31.5 | This one is opening in Huntington Beach, California. |
| 0:34.7 | Our first Orange County location, it'll be opening after the new year. It's |
| 0:39.2 | right across from Pacific Coast Highway from the beach, just south of the pier. We just started |
| 0:44.9 | pre-leasing studios, so for more info, go to salonrepublic.com. Pod lute for a chance to win |
| 0:51.7 | the monthly pod loot, write a review on the the Apple Podcast app and include your Instagram handle. |
| 0:57.6 | More details at the end of the show. |
| 1:00.0 | Now let's get to my conversation with Crystal. |
| 1:04.1 | Hi, Crystal. How are you? |
| 1:05.9 | I'm well. How are you? |
| 1:07.6 | I'm fantastic. You're on one side of the country. I'm on the other side of the country. |
| 1:12.6 | We have the entire country covered right now. |
| 1:14.6 | There we go. |
| 1:15.6 | You're in Atlanta-based, experienced, licensed, |
| 1:20.6 | esthetician, and laser practitioner, makeup artist, business coach, author, and educator, which is a mouthful to say. So we have a lot to |
| 1:31.0 | cover. Why don't we begin with you telling us where you're from and how you got into this |
... |
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