HIGHLIGHTS • Is Your Business BTC Searchable to New Clients? w/ Ray Hornback
The Hair Game
Salon Republic
4.6 • 570 Ratings
🗓️ 19 February 2024
⏱️ 15 minutes
🧾️ Download transcript
Summary
These are clips highlighting some of the topics discussed in the full episode! Check it out if you want a bite-sized version of the full episode.
Ray Hornback, founder of @thebobco online edu and owner of @voltagesalon made a major career change by going to hair school later in life. He shares his path to the industry, as well as the current trends in haircuts and his approach to client consultations. We also discuss his approach to social media and how he completely changed the content he posts after reviewing his Instagram account.
This week's topics:
• Going to hair school later in life; big career change
• Educating for MOB
• Focusing on haircutting vids on IG after looking at analytics
• Changes in client behavior
• Social Media Presence & Generating Activity on Instagram
• The Importance of Being Searchable & Potential Clientele
• Difficult Conversations with Clients
• Hair Horror Story
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Coming up are the highlights of the full episode. |
| 0:07.0 | Hey, listener, I'm Eric Taylor. |
| 0:11.5 | So some exciting news to start off the episode. |
| 0:14.2 | We've been nominated for the Hairbrained Awards Industry Podcast of the year. |
| 0:19.7 | It's a voting situation. |
| 0:21.4 | So please, if you don't mind, show us some love by voting for us. |
| 0:25.0 | You can find the link to vote in the episode description on your podcast player. |
| 0:31.0 | Or you can go to the Hair Game podcast Instagram, and it's going to be in the link of our bio there. |
| 0:40.7 | Voting closes March 1st, so sooner is better than later. Thanks to you. Thank you so much for being a loyal listener. Shout out to Samantha |
| 0:47.6 | Miller. Speaking of loyal listeners, Samantha Miller here, an OG hair game listener who sent us some |
| 0:53.3 | great suggestions of who to bring on as guests. |
| 0:57.0 | Donovan's going to be reaching out to these people and hopefully we're going to hear from them soon. |
| 1:00.8 | Guys, if you are particularly inspired by somebody in the industry right now or there's a colleague that you really want to hear more from |
| 1:08.4 | or somebody that you really aspire to map your |
| 1:12.7 | career on or somebody like that please let us know and we'll get them on the show and you |
| 1:18.4 | could hear their story from start to finish video versions of these episodes are on |
| 1:23.1 | the YouTube channel the hair game YouTube channel free to subscribe go to playlist, the Hair Game podcast to get the visuals to go along with the audio. |
| 1:33.1 | Now to my conversation with Ray. |
| 1:36.3 | Gus transitioning into now as I started teaching cutting as well, I kind of looked at my Instagram |
| 1:43.3 | and it was really funny. |
| 1:45.3 | I was looking at my Instagram one year at the end of the year and seeing what had done |
| 1:48.8 | the best for me, like content-wise. |
... |
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