Ep. 335 • Is Your Business BTC Searchable to New Clients? w/ Ray Hornback
The Hair Game
Salon Republic
4.6 • 570 Ratings
🗓️ 19 February 2024
⏱️ 55 minutes
🧾️ Download transcript
Summary
Ray Hornback, founder of @thebobco online edu and owner of @voltagesalon made a major career change by going to hair school later in life. He shares his path to the industry, as well as the current trends in haircuts and his approach to client consultations. We also discuss his approach to social media and how he completely changed the content he posts after reviewing his Instagram account.
This week's topics:
• Going to hair school later in life; big career change
• Educating for MOB
• Focusing on haircutting vids on IG after looking at analytics
• Changes in client behavior
• Social Media Presence & Generating Activity on Instagram
• The Importance of Being Searchable & Potential Clientele
• Difficult Conversations with Clients
• Hair Horror Story
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | as we all know is education. That's why education is so huge. It's just you can always be learning |
| 0:05.1 | something. We can be learning about hair color. We can be learning about hair cutting. We can now |
| 0:10.0 | be learning about, you know, photography and videography. Those are things that we have to do now. |
| 0:15.2 | There's so many skills you can learn in this industry to make yourself better and a more attractive, you know, |
| 0:22.2 | more attractive offering to the clients that are looking for you, you know? |
| 0:27.7 | Hello, this is O'SIL. |
| 0:29.3 | This is J Cash, the Hair Tech. |
| 0:30.7 | This is Adrian Derrett. |
| 0:31.7 | Hi, this is Jacob Kahn. |
| 0:32.9 | This is the Platinum Giraff. |
| 0:34.1 | And you're listening to the Hair Game podcast. |
| 0:40.7 | Hey, listener. platinum giraffe and you're listening to the hair game podcast. Hey listener, I'm Eric Taylor. So some exciting news to start off the episode. |
| 0:45.8 | We've been nominated for the Hairbrained Awards Industry Podcast of the year. |
| 0:51.2 | It's a voting situation. So please, if you don't mind, show us some love by voting for us. |
| 0:56.5 | You can find the link to vote in the episode description on your podcast player. Or you can go to |
| 1:03.8 | the Hair Game podcast Instagram and it's going to be in the link of our bio there. |
| 1:09.5 | Voting closes March 1st. So sooner is better than later. Thanks to you. |
| 1:14.9 | Thank you so much for being a loyal listener. Shout out to Samantha Miller. Speaking of loyal |
| 1:21.1 | listeners, Samantha Miller, an OG hair game listener who sent us some great suggestions of who |
| 1:26.8 | to bring on as guests. Donovan's going to be |
| 1:29.2 | reaching out to these people and hopefully we're going to hear from them soon. Guys, if you are |
| 1:33.7 | particularly inspired by somebody in the industry right now or there's a colleague that you |
... |
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