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Hey, listener, I'm Eric Taylor.

So, funny little anecdote from this past weekend.

I was out and about, and I started talking to somebody that I didn't know when I was out at the coffee shop.

And she was a hairstylist and I said, so, you know, how are things going?

I did like a little podcast interview there, just me and her.

How are things going?

How are your client, you know, clients coming in and are you busy, etc.

Anything's changed.

And she said, you know, i haven't been taking new clients in

a couple months you know i'm doing great my clients love me and all that kind of stuff and i said

just out of curiosity and you don't have to answer this question if you don't want but when is the last

time that you've raised your prices and she put her head down in immediate shame and she's like oh my

god it's just been at least three years since I've raised my prices and I very gently I said um it

sure seems like you could raise your prices you know inflation has been running hot for about, you know, year and a half now.

And running somewhere in the neighborhood of, you know, 5 to 8%.

I think the most recent reading, by the way, is somewhere around 4.5%, 5%.

But other things like food and very important elements are running north of that, by the way.

And I said, so you're basically subsidizing your rich clients and the result is you making less money.

And she said, I'm so glad you told me that I am going to right now go home and consider

how I'm going to communicate to my clients that I need to finally raise my prices.

So anyway, I just had to share that because, you know, I know that there's still a lot of beauty professionals out there who are not managing their

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