My vision, my goal is for people with textured hair, type 4 to type 3 to type 2, that they will feel comfortable walking into any salon and know that they're going to get a detangle service that is going to be pain free.

It's going to be thorough and it's going to be quick.

Hey, this is Nina Covener with Passion Squared.

This is Anthony Pazos.

I'm Jessica Warburton.

Hey, this is Ryan Whedon.

Welcome to the Hair Game Podcast.

Hey, listener, I'm Eric Taylor.

So, funny little anecdote from this past weekend. I was out and about

and I started talking to somebody that I didn't know when I was out at the coffee shop.

And she was a hairstylist and I said, so, you know, how are things going? I did like a little

podcast interview there, just me and her. How are things going? How are your client? You know, clients coming in and are you busy, et cetera. Anything's changed. And she said, you know, I haven't been taking new clients in a couple months. You know, I'm doing great. My clients love me and all that kind of stuff. And I said, just out of curiosity and you don't have to answer this

question if you don't want. But when is the last time that you've raised your prices? And she

put her head down in immediate shame. And she's like, oh my God, it's just been at least three years

since I've raised my prices. And I very gently, I said, it sure seems like you could raise your prices.

You know, inflation has been running hot for about, you know, year and a half now. And running somewhere in the neighborhood of, you know, 5 to 8%.

I think the most recent reading, by the way,

is somewhere around four and a half, five percent. But other things like food and very important

elements are running north of that, by the way. And I said, so you, you're basically subsidizing

your rich clients, and the result is you making less money.

And she said, I'm so glad you told me that I am going to right now go home and consider

how I'm going to communicate to my clients that I need to finally raise my prices.

...