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In Good Company with Nicolai Tangen

HIGHLIGHTS: Hans Ulrich Obrist

In Good Company with Nicolai Tangen

Norges Bank Investment Management

Norges Bank, Nicolai Tangen, Business, In Good Company

4.7 • 236 Ratings

🗓️ 17 April 2026

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

We've curated a special 10-minute version of the podcast for those in a hurry.  

 

Here you can listen to the full episode: https://podcasts.apple.com/no/podcast/hans-ulrich-obrist-what-business-can-learn-from-the/id1614211565?i=1000761441443&l=nb


What can business learn from the art world? In this episode of In Good Company, Nicolai Tangen sits down with legendary curator Hans Ulrich Obrist, Artistic Director of the Serpentine Galleries and a master of connecting ideas, people, and disciplines.

Obrist shares how creativity starts with listening, why serendipity often beats rigid planning, and how bringing together art, technology, and culture can create entirely new experiences. From lifelong conversations with artists to exploring AI and multi-sensory exhibitions, his approach is all about curiosity, collaboration, and long-term thinking. 

A sharp, inspiring conversation on creativity, innovation, and navigating uncertainty.

Many of the projects discussed in this episode can be explored further through Serpentine on Bloomberg Connects (available via the Bloomberg Connects app): https://www.bloombergconnects.org/

In Good Company is hosted by Nicolai Tangen, CEO of Norges Bank Investment Management. New full episodes every Wednesday, and don't miss our Highlight episodes every Friday. 

 

The production team for this episode includes Isabelle Karlsson and PLAN-B's Niklas Figenschau Johansen, Sebastian Langvik-Hansen and Pål Huuse. Background research was conducted by Isabelle Karlsson.

 

Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0

Hi everybody, tune in to this short version of the podcast, which we do every Friday for the long version.

0:06.4

Tune in on Wednesdays.

0:09.2

Hi, everyone, and welcome to In Good Company.

0:11.6

I'm Nicola Tangan and I am the CEO of the Norwegian Sovereign World Fund.

0:16.0

And today I'm joined by somebody who I think probably is the world's greatest connector of ideas, people and art.

0:25.6

Hans Ulrich-Obrist is the artistic director of the Surpotine Galleries in London and widely

0:29.5

considered the best art curator in the world. You created unbelievable amounts of exhibitions.

0:35.7

And today we're going to tease out the business behind your success, creativity, how to connect with people,

0:43.3

and what business can learn from all the kind of things you've done.

0:47.3

So, warm welcome.

0:48.3

Thank you.

0:49.3

Very nice to see you.

0:50.3

What does an art curator actually do?

0:52.3

Yeah, I've always followed this definition.

0:56.0

The writer, J.G. Ballard gave me when he didn't really understand what was my profession, so I was describing it to him.

1:04.0

And he says, so basically what you're doing is you're a junction maker.

1:07.0

You create unexpected connections.

1:10.0

And I think that's kind of what is at the car of my

1:13.3

practice. It's bringing artworks together, bringing people together, creating situations, and

1:21.7

using also the exhibition as a kind of a medium to create experiences. What's the key to create interesting experiences?

1:31.3

I mean, I think the first, probably most important step is to listen.

1:37.3

The poet Eta Lann said once that we sort of need to learn to listen again.

...

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