HIGHLIGHTS • Content Strategies for Stylists w/Jodie Brown
The Hair Game
Salon Republic
4.6 • 570 Ratings
🗓️ 2 March 2026
⏱️ 8 minutes
🧾️ Download transcript
Summary
In this Episode of the Hair Game Podcast, @itsjodiebrown, shares her journey from being a hairdresser to becoming a global marketing educator in the beauty industry. She discusses the evolution of her podcasting journey, the challenges faced by beauty professionals in marketing, and the importance of having a strong online presence.
Jodie emphasizes the significance of Google Business listings and strategic content creation while also highlighting the unique experiences offered through her retreats in Italy. Throughout the conversation, she provides valuable insights and advice for beauty professionals looking to enhance their marketing strategies and grow their businesses.
Key Topics:
• The Journey from Hairdresser to Educator
• Transitioning to Marketing and Social Media
• Facing challenges in the Beauty Industry
• The Impact of COVID-19 on Career Choices
• The importance of Having an Online Presence
• The Retreat Experience in Italy
• Future Trends in Marketing for Beauty Professionals
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Transcript
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| 0:00.0 | You're listening to the highlights of the full episode. |
| 0:06.6 | Hey everybody. It's Harry here, producer of the Hair Game podcast. We have some very exciting |
| 0:11.7 | information. Salon Republic just opened a brand new location in Philadelphia, our first ever |
| 0:17.7 | East Coast location. You can go to SalonRepublic.com to book your space and find |
| 0:22.7 | your new home. A little bit later, we'll have a new location in Jankentown, a little north of Philadelphia. |
| 0:28.7 | Go to SalamRepublic.com and get notified and we're going to be beginning tours. |
| 0:33.3 | Now on to our episode with Jody Brown. |
| 0:38.2 | Where should a lot of the energy be going? |
| 0:40.6 | Should it be going into Google, Instagram, TikTok, referrals? |
| 0:46.6 | What do you say? |
| 0:48.4 | Well, this might not be like the most popular answer, |
| 0:51.4 | but I don't think that we are in a space where we can have like |
| 0:54.5 | only one. So I'd say for hairstylist salon owners, if you have a local business, Google's a |
| 1:00.8 | non-negotiable now. Like we need to be mindful of showing up in search for sure. And then like |
| 1:07.2 | there is, I kind of think about visibility as an ecosystem because attrition I think has |
| 1:12.5 | become a lot more difficult now too someone will Google you and then they'll go to your website |
| 1:17.2 | and then they'll look at your social media and they'll maybe reach out from social media but that's |
| 1:22.2 | it's really difficult to pinpoint that like origin now tracking's harder right it, right? It's, it's not as easy to |
| 1:29.2 | figure out where someone came from initially unless you're asking them. And even then they might |
| 1:33.7 | not remember. So I do think having, right. Yeah, because of the multiple touch points. Right, right. |
| 1:40.4 | And then maybe same thing. Like they might find you on Instagram and then they go to check out your |
| 1:45.1 | reviews, right? So at minimum, what I would recommend is definitely Google and then a social |
... |
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