Ep. 434 Content Strategies for Stylists w/Jodie Brown
The Hair Game
Salon Republic
4.6 • 570 Ratings
🗓️ 2 March 2026
⏱️ 44 minutes
🧾️ Download transcript
Summary
In this Episode of the Hair Game Podcast, @itsjodiebrown, shares her journey from being a hairdresser to becoming a global marketing educator in the beauty industry. She discusses the evolution of her podcasting journey, the challenges faced by beauty professionals in marketing, and the importance of having a strong online presence.
Jodie emphasizes the significance of Google Business listings and strategic content creation while also highlighting the unique experiences offered through her retreats in Italy. Throughout the conversation, she provides valuable insights and advice for beauty professionals looking to enhance their marketing strategies and grow their businesses.
Key Topics:
• The Journey from Hairdresser to Educator
• Transitioning to Marketing and Social Media
• Facing challenges in the Beauty Industry
• The Impact of COVID-19 on Career Choices
• The importance of Having an Online Presence
• The Retreat Experience in Italy
• Future Trends in Marketing for Beauty Professionals
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Transcript
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| 0:00.0 | Measure their results by the clients in your chair and what you're getting out of it. |
| 0:05.6 | Not this like validation addiction that seems to be gripping this industry. |
| 0:12.3 | Hi, I'm Maddie Conrad. |
| 0:13.8 | I'm Tabitha Calfi. |
| 0:14.8 | Hi, I'm Mustafa Avesi. |
| 0:16.1 | I'm Andrew Does Hair. |
| 0:16.8 | Hi, my name is Kelly O'Leary and you are listening to The Hair Game Podcast. |
| 0:25.9 | Hey, everybody. |
| 0:28.6 | It's Harry here, producer of the Hair Game podcast. |
| 0:30.7 | We have some very exciting information. |
| 0:40.1 | Salon Republic just opened a brand new location in Philadelphia, our first ever East Coast location. You can go to SalonRepublic.com to book your space and find your new home. A little bit later, we'll have a new location in Jankentown, |
| 0:45.5 | the little north of Philadelphia. Go to SalamRepublic.com and get notified and we're going to be |
| 0:50.3 | beginning tours. Now on to our episode with Jody Brown. Hey, Jody, how are you? |
| 0:57.4 | I am good. How are you, Eric? I'm doing great. So for those who don't know you, you're a hairdresser |
| 1:03.3 | turned brand and marketing educator for the beauty industry. You have a podcast, and I was just saying to Jody |
| 1:09.9 | before we started, I love interviewing |
| 1:11.9 | podcasters because they don't have any of that kind of anxiety that you get with a lot of guests. |
| 1:19.4 | And it's just, you know, typically like you'll have better internet connection, right? |
| 1:25.3 | There's like the simple things, you know, you've got a better kind of |
| 1:28.4 | set up, you've got a microphone, so there's less like technical problems, fewer technical |
| 1:34.0 | problems that we have to, you know, resolve before we start recording. Anyway, you know, |
| 1:39.0 | after almost 500 episodes, we've, I've really come to appreciate those with a great internet connection and, |
... |
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