HIBT Lab! UNLESS Collective: Eric Liedtke

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 16 May 2022

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

Eric Liedtke spent 26 years at Adidas, working his way up from an entry level position to Executive Board Member and Global Brand President. During that time, he helped revitalize the Adidas brand through high profile partnerships with celebrities like Kanye West and Beyonce. But he was also known for his focus on sustainability. It was Eric who pushed Adidas to commit to using only 100% recycled polyester in its clothing by 2024.

This week on How I Built This Lab, Eric joins Guy to talk about the environmental impact of the fashion industry. Eric shares why he left Adidas and started his own apparel brand, UNLESS Collective, which makes 100% plant-based, biodegradable clothing.

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Transcript

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0:00.0	Hey, Prime members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today.
0:09.0	Hello, everyone.
0:10.0	So, my big news.
0:12.0	I got COVID.
0:14.0	You can probably hear that in my voice.
0:16.0	Anyway, I wasn't able to do any interviews this week, but we wanted to make sure you have
0:20.4	brand new stuff to hear in your feed this week.
0:23.4	So we're releasing this additional brand new episode of how I built this lab today.
0:28.4	And if you haven't heard the lab, well, think of it kind of like a sandbox where we explore
0:33.0	all sorts of big ideas connected to entrepreneurship.
0:37.0	Anyway, we'll have another lab episode out this Thursday, and then next week we'll be back
0:41.7	to our regular schedule of releasing a new episode of how I built this on Mondays and how
0:46.8	I built this lab on Thursdays.
0:48.7	Thank you so much for your support and understanding.
0:51.7	Now onto the show.
0:55.5	Hello and welcome to how I built this lab.
0:58.0	I'm Guy Roz.
0:59.0	Today's guest is Eric Liebke.
1:01.1	He's spent nearly 30 years working for Adidas, which is actually how it's pronounced.
1:07.1	It's one of the biggest sportswear and apparel companies in the world, and he started there
1:11.0	in an entry-level job in the 1990s, eventually making his way up to the executive board and
	...

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