HIBT Lab! New Culture: Matt Gibson and Inja Radman

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 13 April 2023

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

It’s hard not to love cheese: feta, brie, gruyère, parmesan, pepper jack, mozzarella, asiago...it’s all delicious! But there’s a downside — cheese production is quite taxing on the environment, with dairy cows being one of the leading contributors to carbon emissions worldwide.

That’s where Matt Gibson and Inja Radman step in. They’re the founders of New Culture, a company developing real dairy cheese, but without using cows or any other animal product.

This week on How I Built This Lab, Matt and Inja discuss their innovative and sustainable approach to cheese-making, and the partnerships they’ve secured with major food distributors to roll out their product starting next year. Plus, we hear how Matt and Inja first connected on LinkedIn, deciding to launch a company together from across the world before ever meeting in person.

This episode was produced by Carla Esteves and edited by John Isabella, with music by Ramtin Arablouei. Our audio engineer was Neal Rauch.

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Transcript

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0:00.0	Hey, Prime members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today.
0:09.0	What if the greatest tragedy of your life was just covered up?
0:12.0	I have never seen anything like that before or after.
0:15.0	This is the story of the worst marine-on-marine friendly fire in modern history.
0:20.0	A story kept from the public.
0:22.0	It's like, what did y'all have to hide?
0:24.0	Listen to NPR's embedded podcast and its latest series, taking cover.
0:31.0	Hello and welcome to How I Built This Lab.
0:35.0	I'm Guy Ross.
0:36.0	So industrialized animal farming can be incredibly environmentally destructive.
0:41.0	According to the UN, the meat and dairy industries produce 14.5% of the world's greenhouse gas emissions.
0:48.0	You've heard us talk about this before on the show.
0:50.0	That is as much as all cars, commercial trucks, planes, and ships combined.
0:56.0	And believe it or not, when it comes to specific foods, industrialized, mass-produced cheese is one of the worst offenders,
1:03.0	which I know it's hard to hear because we love cheese.
1:06.0	Well, this is a problem that two entrepreneurs, Matt Gibson and Emia Rodman decided to take on.
1:12.0	But there was just one problem.
1:14.0	They felt like most plant-based vegan cheeses just didn't cut it.
1:18.0	They don't melt in the same way.
1:21.0	And they wanted to see if they could make something with a bit more cheesy deliciousness.
1:25.0	But how do you make cheese with all of that cheesy goodness without a cow?
	...

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