Halo Top Ice Cream: Justin Woolverton

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 17 April 2023

⏱️ 81 minutes

🔗️ Recording | iTunes | RSS

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Summary

In one of the most remarkable feats ever performed by a frozen dessert, Halo Top ice cream became the best-selling pint in America just six years after launch. Its founder Justin Woolverton was a frustrated lawyer who developed the recipe in his Cuisinart, mixing Stevia, egg whites and fruit into a low-calorie treat that tasted good enough to sell. Many recipes later—some runny, some rock-hard—Justin got the ice cream into stores; and soon, social media was flooded with images of people polishing off the 300-calorie pints. After outselling Häagen-Dazs and Ben & Jerry’s in 2017, Halo Top’s charisma faded, and a slew of new competitors entered the field. In 2019, Justin sold the company for an undisclosed amount, and now enjoys his ice cream at a less frenetic pace.

This episode was produced by Kerry Thompson, with music by Ramtin Arablouei

Edited by Neva Grant, with research help from Alex Cheng.

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Transcript

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0:00.0	Hey, Prime members, you can listen to how I built this early and ad-free on Amazon Music.
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0:09.2	What if the greatest tragedy of your life was just covered up?
0:12.5	I have never seen anything like that before or after.
0:15.7	This is the story of the worst marine-on-marine friendly fire in modern history.
0:20.0	A story kept from the public.
0:21.9	It's like, what did y'all have to hide?
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0:29.6	Hey, it's Guy here.
0:31.0	You know, we hear a lot of stories on how I built this about facing hurdles, overcoming obstacles,
0:35.7	and being told NO again and again and again.
0:39.2	I recently talked with Country Music Superstar Shania Twain, and she shared some pre-candidate
0:44.3	and surprising insights on how she is a female performer from Canada, had to make some pretty
0:50.2	bold moves to break into the male-dominated world of country music in Nashville.
0:55.6	You should definitely check out my interview with Shania Twain on my other podcast, The
0:59.7	Great Creators.
1:01.0	Just search for the great creators with GuyRaz wherever you listen to podcasts.
1:05.3	And now, onto today's show.
1:15.8	I literally would call and be like, hi, I have an ice cream idea.
1:19.6	I was wondering if I could pay you to use your equipment.
1:22.9	Did you tell him what kind of ice cream it was?
1:24.7	Oh no, so I show up like a couple days later with my little recipe and my ingredients
	...

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