**This episode is brought to you by MuteSix, Gorgias, and Attentive**

 

“Making wellness simple and accessible” that's the Heywell goal. In part 2, Ashley Selman, Co-Founder of Heywell, explains that they spent a lot of time developing the mission before developing the product before developing the product.

The brand wanted to develop something good for you, approachable, tastes good and can work into your life too. It was also important that they support other businesses especially women-owned businesses in the consumer packaged goods industry.

Heywell believes in making sure that ingredients are efficacious while still be delicious tasting. Their beverages are a great alternative to an alcohol-free occasion. Ashley says that living a wellness life is important, and her brand is a perfect sidekick for people in pursuit of a healthy life.

She talks about:

* Community
* Product line
* Different flavors
* Deciding on focus areas
* Their mission
* What's next

Join Ramon Vela and Ashley Selman as they break down the inside story on The Story of a Brand.

For more on Heywell, visit: https://livingheywell.com/

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This episode was brought to you by MuteSix.

MuteSix is the leading agency in performance marketing.

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For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

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This episode is also brought to you by Gorgias.

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