Heywell - An Invitation to Wellness
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 18 October 2021
⏱️ 35 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, Gorgias, and Attentive**
“A simple invitation to wellness” that's Heywell. Today we have Ashley Selman, Co-Founder of Heywell, a line of sparkling adaptogenic drinks that helps meet the demands of modern life.
Ashley comes from the beverage industry. She had worked in marketing for a global beer manufacturer along with her co-founder Britt Dougherty. They left their jobs to start Heywell. The brand provides support for immunity, stress, natural energy, and focus. The company also gives 1% of its sales to nonprofits.
According to Ashley, running a business is a learning curve, but she loves that she's in control of it. She advises other business owners to be open-minded, flexible, passionate and committed to their business. Pivoting and going direct to consumers helped Heywell in the pandemic.
In part 1, she talks about:
* Gratefulness
* Overview of the brand
* Why Heywell
* The Brand's mission
* The reality of starting a business
* Lessons learned
Join Ramon Vela and Ashley Selman as they break down the inside story on The Story of a Brand.
For more on Heywell, visit: https://livingheywell.com/
Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.
*
This episode and the Show are sponsored by MuteSix.
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For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand
*
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Transcript
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| 0:00.0 | recorded at Mute 6 Studios. |
| 0:07.7 | This is not your average entrepreneur or e-commerce podcast, and he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:22.6 | We started with what kind of company do we want to have and what kind of mission, what's important to us, and what do we think is important to other people that we would, you know, want to connect with, you know, a community on. And so we actually started there. |
| 0:41.3 | And our mission is as about making wellness a little bit more simple and accessible for |
| 0:47.1 | everyone every day. And wellness is hard, you know, kind of making sure you're taking care of |
| 0:52.8 | yourself and taking care of others. And it takes |
| 0:55.5 | a lot of time and organization to make sure you're exercising and doing all this thing that I talked about |
| 1:01.6 | before. And we've also seen in the wellness space, you know, some opportunities to still be more inclusive. It's certainly |
| 1:12.9 | very aspirational. And there's a lot of beautiful things out there. There's a lot of great |
| 1:17.0 | functionality out there. But we felt like there's still some opportunity to make it a little |
| 1:22.9 | bit more approachable and a little bit more welcoming. And that's where our name came from. |
| 1:28.3 | Hey, well, is just a simple invitation to wellness. |
| 1:31.3 | I am Alexandra Collis, director of customer experience for Princess Polly. |
| 1:39.3 | Our demographic is Gen Z. |
| 1:41.3 | And this is the I expect a response now. |
| 1:44.3 | I call them the now customer. |
| 1:45.6 | Our CX teams engage across every single channel. |
| 1:48.1 | It is very important that we meet our customers where they are. |
| 1:51.7 | And Gorgeous allows us the opportunity to be efficient with all of these channels located |
| 1:57.0 | in one place. |
| 1:57.9 | If you're interested in learning more about Gorgeous, go to Gorgeous.com |
... |
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