Crafted Society - The Power of Transparent Craftmanship
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 19 October 2021
⏱️ 32 minutes
🧾️ Download transcript
Summary
*This episode is brought to you by MuteSix, Repeat, and CartText**
“Promote and champion the people that are producing our products” that's what Crafted Society does. Today we have Martin Johnston, Founder of Crafted Society.
Martin worked in the luxury industry with well-known global labels. He's familiar with footwear, bags, and accessories. However, he wanted more. As Martin says in the interview, “if you don't go out and build your dream, someone else is going to hire you to build their dream. So with his family’s support and his wife by his side, he started his brand in November 2015.
It's the first pure luxury player to introduce a sneaker subscription and a club membership. The brand understands the struggles of makers. During the pandemic, the store closure, regulations, as well as order cancellations were tough for them. So, they came up with subscriptions to help the artisans that make their products survive and thrive.
He talks about:
* Gratefulness
* Overview of the company
* Preserving a crafted society
* Experience in pandemic
* Subscription
Join Ramon Vela and Martin Johnston as they break down the inside story on The Story of a Brand.
For more on Crafted Society, visit: https://www.craftedsociety.com/
Subscribe and Listen to the podcast on all major apps. Just search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
MuteSix is the leading agency in performance marketing.
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The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand
*
This episode is also brought to you by CartText.
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*
This episode was brought to you by Repeat.
Repeat is the easiest way for your customers to reorder products they love.
Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.
Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.
The result? Higher LTV, better margins, and more insights on your best customers.
To learn more, visit https://signup.getrepeat.io/
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at Mute Six Studios. |
| 0:07.8 | This is not your average entrepreneur or e-commerce podcast, and he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.9 | What we can do as a brand is promote and champion the people that are producing our products for us. |
| 0:28.5 | So it took a while for trust to be built. |
| 0:32.6 | And then all of a sudden that trust came in leaps and bounds. |
| 0:36.7 | And the product speaks for itself. |
| 0:38.3 | You know, we've got customers from five years ago that's still wearing the same shoe and they |
| 0:42.3 | still look almost good as new, right? |
| 0:45.3 | So the quality there, it just makes, it just speaks volumes for what we're doing and I think |
| 0:51.3 | ultimately everything was going very well up until the end of |
| 0:58.0 | 2019 and then the pandemic kit. Now most vendors in the Shopify ecosystem will have you |
| 1:07.6 | believe that subscription focus commerce is the key to customer retention for |
| 1:12.4 | CPG brands. But with monthly churn rates pushing 10% across the industry, repeat has a better |
| 1:19.3 | way. Repeat will automate a frictionless reordering experience for the largest part of a CPG |
| 1:26.1 | brand's customer base, the non-subscriber. |
| 1:29.9 | Repeat uses machine learning to analyze one-time shopper behavior, automates reordering notifications, |
| 1:35.4 | and delivers personalized replenishment carts that aid in upsell and cross-sell efforts. |
| 1:42.5 | The result? |
| 1:43.8 | Higher LTV, better margins, and more insights |
| 1:47.3 | on your best customers. To learn more, visit signup.com. Getrepeat.io. Again, that's signup. |
| 1:55.5 | Dot getrepeat.io. Hey, everyone, this is Ramon Vela, and this is another episode of the story of a brand. |
... |
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