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From Wattry, this is Business Wars Daily.

I'm David Brown, and it's Tuesday, August 21st.

Reaching for that faded pair of blue jeans this morning?

When it comes to fashion, denim is old, reliableliable, practical, versatile, but unexciting.

Or at least it's unexciting to VF Corporation, which owns Wrangler and Lee jeans.

VF also owns shoe brands like vans, and outdoor and activewear brands like North Face and smart wool.

One rapidly growing category at VF, so-called

athleisure, that's fashionable exercise gear like yoga pants that can transition from the gym to

the office or coffee shop. Well, last week, VF announced that it's splitting into two publicly

traded companies. It will spin off Wrangler and Lee

into an as-yet unnamed business that will be located in Greensboro, North Carolina. Think of it as

...