Hershey vs Mars - Chocolate Town | 1

Business Wars

Wondery

History, Business, David Brown, Management

4.6 • 13.2K Ratings

🗓️ 28 October 2019

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

It’s 1886 and in New York City, a young confectioner called Milton Hershey is desperately trying to save his business.

He’s been struggling for years. He founded his first candy business in Philadelphia, only to watch it collapse. His second venture lasted just weeks. Now, he’s loaded up with debts he cannot pay.

But he’s about to get a visit from a man who will change his fortunes forever, paving the way for him to introduce America to the joys of milk chocolate… and build a sweets-fueled empire.

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Transcript

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0:00.0	Hey, prime members, you can listen to business wars, add free on Amazon music.
0:04.8	Download the app today.
0:07.0	It's spring 1886, and in Manhattan, Milton Hershey haunts his horse and wagon outside
0:22.9	a grocery store.
0:25.1	Hershey is a 28-year-old confectioner with a wristly mustache, and he's drowning in
0:30.3	dead.
0:31.8	Last winter, he fell for another of his father's hair-brain schemes.
0:36.0	This time, it wasn't making fancy display cabinets or prospecting for silver in Colorado,
0:41.8	but selling cough drops to New Yorkers.
0:44.6	Eager to help his father find success.
0:47.0	Hershey borrowed $10,000 to buy the equipment to make the drops, but they didn't sell.
0:53.1	Now, he's back selling candy, and every sale counts.
0:59.9	He retrieves a small basket from the back of his wagon, and enters the store.
1:04.4	Good afternoon, sir.
1:06.4	Now you're the storekeeper?
1:08.4	I am.
1:09.4	Pleasure to meet you.
1:11.0	I'm Milton Hershey.
1:12.5	I'm a confectioner.
1:14.4	May I show you my candies?
1:17.0	The storekeeper nods.
1:19.0	Hershey puts his basket on the counter.
	...

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