Here's What They Don't Tell You About Launching a Winning Kickstarter Campaign

Brown Ambition

iHeartPodcasts

Careers, Education, Self-improvement, Investing, Business

4.9 • 2.5K Ratings

🗓️ 19 February 2020

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

Hint: It's not as easy as it looks. On today's show, Tiffany opens up about the long road and sometimes painfully challenging road to planning her successful (!) Kickstarter campaign for the launch of her forthcoming children's book "Happy Birthday Mali More."

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Transcript

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0:00.0	Hey, hey, hey, we're back, we're black, we're brown.
0:24.0	Epson.
0:25.3	Yes, come through.
0:27.3	Hello.
0:28.6	Hey, Mantra, how are you?
0:30.5	I'm fabulous.
0:31.6	I am so proud of you.
0:32.9	Can I just say that?
0:33.8	I stand for you.
0:34.9	And you all know, I gush about Tiffany, but I'm so proud of you the launch
0:37.7	of Molly Moore. I don't really follow Kickstarter, but I think it's pretty freaking amazing the early
0:42.7	success of this project. So where are you at? How much of you raised and what has been the
0:47.1	reaction? Because it feels like on my end, people are going nuts as they should. Well, honestly, we had a really, I have to say we had a really great first day.
0:55.0	I mean, it's, well, it's been a week about it.
0:57.1	And it's been awesome throughout.
0:58.7	So the first day, I think we were like 10 or 20% funded, but what was really special
1:02.7	is that Kickstarter chose us as what they call projects we love.
1:06.9	And so I, like, looked like, I was like, what?
1:09.3	They sent the email. So I was like, oh my gosh, my gosh. It's like the Kickstarter like Emmys, you know, or Oscars or whatever. But what was really special is that with projects we love, you don't know if you're going to be on the front page of Kickstarter, but we were. So it felt so crazy to scroll through Kickstarter, which really literally has thousands and tens of thousands of
1:29.6	projects that are live now and to see only two brown faces and one was mine and one was Mollies.
1:35.4	I was like, oh my God. So that was honestly. It looks so good. So did you have like a kickst,
1:39.4	like, because you're, you know, I've looked at Kickstarter before and you know how some of them
	...

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