The ASA regulates UK ads across all media, including radio, to make sure they stick to the rules.

You should be able to trust the ads you hear, whether you love them or hate them.

So we're by your side and keeping our ears open because every little helps.

The ASA, keeping ads legal, decent, honest and truthful.

Oh, yes.

The Bert show

So you got a piece of jewelry right and you're not exactly sure if it's real or if it's fake

We want to make a deal with you why go to the jeweler they may do they

charge for that kind of thing I'm not even sure I don't know oh no maybe even if they

don't you walk in there and they're gonna chat they they're gonna try to get you to buy something, right?

Not here.

So if you have a piece of jewelry

and you're not sure if it's real or not,

you bring it to us, are we doing this tomorrow?

We are doing it, yes, so tomorrow after the show, we're doing it yes does tomorrow after the show we're going to have Solomon

Brothers here and they're going to look at the jewelry and appraise it and then

we're going to record it and then whatever we find out we will play it the next

day so that's the trade-off.

You do this for free, we're not going to upsell you on anything.

We'll have Solomon Brothers in here, somebody that we know for sure.

I've been working with these guys for years that knows what they're talking about,

and they'll let you know in just a couple

...