Here's How You Can Build a Widely-Known Brand in Your Niche (Without Spending a Fortune) | Ep. #1448

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 19 July 2020

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1448, we talk about how you can build a well-known brand in your niche without spending a fortune. Larry Kim, Dave Perell, and Logan Paul are only a few of the many people who have built successful brands doing what they are passionate about. Tune in to hear why consistency and repeatedly exposing people to your brand are the two top strategies in the brand-building game! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Here’s How You Can Build A Widely-Known Brand in Your Niche (Without Spending a Fortune). [00:33] Brian Dean from Backlinko went for the SEO niche despite it being highly competitive. [00:41] He built his brand from consistently writing good long-form, data-driven content. [01:10] Larry Kim built a great brand for pay-per-click advertising. [01:31] You can be known for whatever you are trying to do if you are consistent. [01:47] The importance of leveraging the rule of seven. [01:58] Chatbots and other ways you can repeatedly expose people to your brand. [02:26] Dave Perell built a successful brand on Twitter where he educates people about writing. [02:51] Start with one channel first—don’t try to do everything at once. [03:26] A brand is one of the most defensible things you can have. [03:45] Experiment with different channels to see which ones you like. [05:00] That’s it for today! [05:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785! Links Mentioned in Today’s Episode: Backlinko Brian Dean Larry Kim MobileMonkey ManyChat David Perell on Twitter Naval on Twitter Jason Lemkin on Twitter Quora Logan Paul on YouTube Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel.
0:55.6	And today we're going to talk about how you can build a widely known brand in your niche
1:00.0	without spending a fortune. So who's a good example of this?
1:04.0	Brian Dean, Backlinko.
1:05.0	He, a couple years ago, decided he's going to attack the SEO niche,
1:09.0	even though it's very, very competitive niche.
1:11.0	And he built a brand by being known as a really smart
	...

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