So to celebrate the launch of the book, Derek Blueprint,

I wanted to do something a little bit different,

a little bit something that I've never done before,

and something I don't see anybody else doing before,

and I wanted to go really big.

I wanted to get the attention on one of the world's

biggest stages in front of as many eyeballs as possible.

And about a month before the release,

I discovered a way on how you can get

those advertising spots at Times Square.

Let me share my screen.

Now, this is a live cam right now of Times Square.

And if you look in this bottom corner here,

you will see that there is Broadway,

one, five, four, zero Broadway,

and there's all these advertising spots here.

I was able to box in this spot right here

in Times Square, which is pretty amazing.

I never would have thought it'd be possible,

but I found a way to do it,

and the cost was minimal compared to what I thought

it was going to be.

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