Amazon is a global company. This episode's guest runs a translation company specializing in

helping Amazon sellers expand internationally and has great advice on making sure language

doesn't get in the way of sales.

Hello, everybody. Welcome to another episode of the serious sellers podcast by Helium 10. I am your host,

Bradley Sutton, and this is the show that's a completely BS-free, unscripted, unrehearsed, organic conversation about serious strategies for serious sellers of any level

in the e-commerce world.

And today, we've got somebody super serious.

Actually, maybe she's not too serious.

But she's a serious seller from Serbia.

Any other words with a S I can say here?

Anyways, Yana, Yana, how's it going?

Hi, Bradley.

It's, thank you so much for having me in our podcast.

You know, it's busy. It's Q4. It should be busy. So, you know, we're quite happy with the situation right now. Yes. Now, it was funny. Somebody, one of my coworkers, literally as I was coming on to this call, just came into at my office, like, hey, I think you're recording with somebody.

I was just talking to her fiance on a call about some PPC strategy. So you've just got a family there of Amazon experts, huh? Yeah, exactly. Well, you know, it's only like in

Serbia, it's basically me and Lazar, my fiance, he does PPC. I have a big translation agency dedicated for Amazon translations.

So, yeah, I guess we're like a small, happy Helium 10 family, I guess.

How did you guys, did you guys get into Amazon before meeting or you met through the Amazon world?

Or how did that happen?

No, actually, we were living our separate lives.

And I was working for this very, very big e-commerce in Denmark.

And I was CEO at the end of the, like, you know, it was a startup.

...