Helping Business Owners Reinvest Into Their Businesses | Ep 956

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 13 October 2025

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

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Transcript

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0:00.0	I take all that profit and I just see that as like this is my opportunity to reinvest in the business.
0:05.0	When the business small, reinvestment is you. You are the reinvestment. And so that's where I'm like, okay, I'm going to pay my current agency. I'm going to pay the next agency. And I'm going to tell both of them, I want them to teach me what they're doing. And I'm going to spend my own budget too. too.
0:21.3	Hi, John, what's up, man? Tell me about the business. Yep. So we help people with starting backfinance in Thadica. We have an online program. Okay, so online. Okay. Yep. And you help with backpaid. Got it. That's great. What's revenue? And we're doing 95 grand a month. Okay, so you're a million bucks a year, roughly. Okay. So you're doing a million a year. Great. So I know you're online. Are you selling via checkout page or via sales call? We do DM the Treyish call to sales call. Okay, so so okay, cool. You're no online salespeople. Okay. Yep. Okay, got it. And how are you getting leads?
0:59.9	We have a million followers in Instagram. Okay. One million on IG. Anything else? Yeah, like 200 grand on TikTok.
1:06.1	Okay. Cool. Well, you've probably already seen the difference of the value of 200,000 on TikTok versus 1 million on IG.
1:07.7	Yeah.
1:12.6	Want me to give you a quick hack to turn those TikTok people into more value? Please.
1:13.6	Yeah.
1:14.6	So we have found that the best call to action for TikTok if you want to sell higher ticket
1:18.2	stuff is actually make the CTA DM me on Instagram and then put the link to your Instagram.
1:24.6	Wow.
1:25.6	Okay.
1:26.6	Yeah. So like on TikTok, you get a DM on Instagram. I know,
1:28.9	but you already have your old DM team set up on on Instagram anyway. So like it works great. Yeah, cool. All right. So that's thing one. Great. So what do you want to do? What's the limit? What's what's holding you back? It feels like keeps consistency. So we have one sales rep and two setters. and I want to get more sales reps,
1:41.8	but it's just like one week.
1:42.9	We'll be filled out weeks in advance,
1:44.2	and then another week,
1:45.3	we barely get enough leads to fill up one,
1:47.5	and then we week, we barely get, you know,
1:46.2	enough leads to fill up one, and then we just end up pitching on every single post. They just feel fatiguing for the clients. So I'm curious, do we start ads? Can we start retargeting or do we need to fix something first? How many posts a day are you putting out? We're putting out one post today on Instagram.
2:00.0	We tested two, but it's just like we really focused on.
2:03.2	We edited for eight hours.
	...

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