Consistency Is The Key To Beating Your Competition | Ep 955

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 10 October 2025

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

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Transcript

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0:00.0	And like, I'm telling me, like, if you can unlock consistency, like, you can become an incredibly dangerous competitor.
0:07.0	It's wildly underestimated. And so for those you were like starting right now, like start.
0:11.0	Like start. You will not make less money by letting more people know by your stuff. Period.
0:16.0	Some of you guys may know this, but I've, I'm committing fully to do more live streaming.
0:23.4	And I want to do this so I could like make my content with you guys.
0:27.0	And so you can kind of see like behind the scenes what it actually is.
0:29.4	So the plan for the day is that one, I'm going to talk about some content strategy stuff that I think will be beneficial for you guys.
0:34.8	And then I'll be taking live Q&As from y'all doing a little
0:38.7	hormosy hotline action. We got 32.7 million views on YouTube this month. Here's how. So I posted
0:44.9	35,000 pieces of content this year. We did a $100 billion book launch for $100,000 money models in
0:50.7	72 hours or three days. We did $100 million in sales, 105.something or six million to be exact and the issue that most people struggle with is that you're
0:59.2	making not enough content number one and the types of concept that you're making are not attracting
1:03.5	types of customers you want and so the promise that i have for you today is that i will show you
1:08.7	a framework that i have called s pcel like special if you want, but it's how to build influence rather than how to get as many
1:15.7	views as possible or anything like that. All right, but it's a four-part framework, special as you
1:20.3	can remember, SPCL. And I'll break down each of the four components for you so that you can think
1:24.7	about how you want to approach making content,
1:27.7	all right, and building a brand in general. And so I also share this because I am not somebody
1:32.8	who naturally, like some people just naturally have that like taste and, you know, brands,
1:38.3	knowledge and like have cool factor for, like I am not that way. Like I'm not naturally that way.
1:43.2	I'm not artistic. I'm really not creative, but I will work hard. way like I'm not naturally that way I'm not autistic I'm really not creative but I will work hard and so I'm gonna show
1:48.0	this stuff that I've learned so that you can hopefully if you just have work
	...

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