Hello, LLC - Find a Way. Make it Happen

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 7 September 2020

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the second part of this Feature, Michelle Venorsky, Founder & CEO of Hello, LLC., shares with us how to implement “full transparency” into a company. Hello doesn’t partake in the traditional “law firm” type of process when it comes to running a PR agency. They are focused on the amazingly high-quality results you get by “treating adults like adults” and being straightforward and candid with all clients as well as employees. Michelle tells how she wants to take the workplace to the next level by improving productivity while still making the environment fun and fulfilling. "Your career choice shouldn’t be a chore", she says, "enjoying it shouldn’t be difficult". Here's the rest of the story.

In part two, Michelle discusses Showing transparency and knowing the bottom line; Becoming invested in your client’s business to create a relationship through honesty; Creating a non-traditional environment at the risk of getting better results; The Hello LLC manifesto; How to know if you’re a customer for Hello; Advice on starting a business; And so much more.

Join us while Ramon Vela interviews Michelle in Part 2 of this episode and listen to her share the inside story of a brand.

For more on Hello, LLC visit: https://www.hellocle.com/

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Transcript

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0:00.0	Recorded at Retention Science Studios.
0:08.0	This is not your average entrepreneur or e-commerce podcast.
0:12.0	And he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.2	We just become so invested in them and they, you know, we believe in their mission.
0:26.2	They become our friends and we, you know, we, I don't know.
0:31.4	I can't really put my finger on it, but we don't operate like a typical, you know, business model. We just, we don't operate like a typical business model.
0:40.3	We just are focused on understanding what their business objectives are and what those
0:49.3	KPIs are that they have to reach and then working to say,
0:53.3	all right, how can we, how can we
0:55.4	reach that level of success for them and exceed their expectations and just do some really
1:01.4	good work together and have fun. I mean, this is marketing. We are not, you know,
1:06.1	curing cancer at the end of the day. This is fun. And if it's not fun, you're in, you're in the
1:10.1	wrong business. And I think our clients it's not fun, you're in, you're in the wrong business.
1:11.8	And I think our clients just know that. They know that we, we aren't watching the clock.
1:16.9	We do become invested. We don't know how to stay in our lane, right? So we may just handle the
1:22.0	PR or the social or branding to one of our clients, but we're like, well, tell us more.
1:26.5	Tell us what else is going on.
1:27.7	And we're constantly giving them ideas or thinking you should do this.
1:30.2	And we're not charging them for it, which is the part of why I'm not a very good business
1:33.6	person.
1:34.6	We're just like, we just want to help.
	...

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