Hello, everyone, and welcome to another episode of Helium 10 Weekly Buzz.

My name is Carrie Miller, and this is a show where we get you familiar with the latest

Amazon and e-commerce news.

We interview people that you need to hear from, and we provide a training tip of the week

that will give you some serious strategies for serious sellers of any level on Amazon, Walmart, or in the e-commerce space.

So let's see what's buzzing this week. So today we're going to talk about a few different things.

The first thing is that third-party sellers broke holiday records this past year.

We're also going to discuss the new inventory performance index

scores for inventory limits. And then we'll also talk about a new brushing scam that's been happening

on Amazon. So let's go ahead and get into the first topic. So first of all, this is really exciting,

especially for all the third party sellers out there. More than 130,000

third-party sellers surpassed $100,000 in sales this past holiday season, which is a really

great thing. U.S.-based third-party sellers sold an average of 11,500 products per minute

from Black Friday to Christmas. So that's quite a big amount of products going out the door

and Amazon. The top categories from sales for Amazon third party sellers included office products,

cameras, and wine related products. So I'm curious to know if you're one of those sellers that

surpassed $100,000 in sales over the holiday season,

or if it wasn't $100,000, was it your best season yet? Did you increase from last year?

I'm really curious to know. The next thing is that Amazon, well, the reason why all this happened

is that Amazon kicked off the season by announcing the small business gift guide. And they encouraged

customers to support small businesses.

So they actually spent $100 million to help small and medium-sized businesses reach more

...