Hello, everybody, and welcome to another episode of the serious sellers podcast by Helium 10.

I am our host, Bradley Sutton, and this is the show.

That is our weekly Helium 10 buzz episode, where we get you familiar with the latest news in the Amazon and e-commerce space.

We interview people in the industry that you need to hear from and provide training

tips of the week that give you serious strategies for serious sellers of any level in the

e-commerce world.

Let's go ahead and see what's buzzing today.

We have just a couple of news articles that we're going to be doing today.

One of the worst kept secrets is one of them. We're also going to be talking about some new innovations on the Walmart side. But make sure to stay to the end because I have something that I was like, should this be part of the news or should this be part of the tip of the week? It's actually kind of a collab. It's something that's affecting a lot of sellers right now. So, you know,

could be affecting you and you don't even know about it. So make sure to stay to the end and we'll

talk, uh, uh, we will talk more about that. We've also got an interview of the week and also

a freedom ticket clip of the week about PPC. So let's go ahead and hop first of all right into our news articles.

Now, the first news article of the day that I want to talk about is, like I said, one of the

worst kept secrets. You know, we actually talked about this a couple of months ago when it

appeared on everybody's seller central dashboards, but it was, you know, there was something on

the dashboards that were saying, hey, there's

going to be a prime, another kind of prime day in the fall. And sure enough, it was just announced

yesterday. You can see it here in this press release from Amazon that says introducing Amazon's

prime early access sale.

All right.

So kind of like a prime day, not really a prime day, but it's called prime early access sale.

A new holiday shopping event for members to save big on October 11th and October 12th.

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