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Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Helium 10 Buzz 6/15: Brand Analytics Removes Features

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Helium 10

Business:entrepreneurship, Marketing, Entrepreneurship, Business

5602 Ratings

🗓️ 15 June 2022

⏱️ 16 minutes

🧾️ Download transcript

Summary

In this episode, we cover the latest news about Amazon, answer your frequently asked questions, and show you around the Listing Analyzer tool.

Transcript

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0:00.0

Hello, everybody, and welcome to another episode of the Healian 10 weekly buzz.

0:08.5

My name is Lam Turner, and this is the show where we get you familiar with the latest news

0:11.9

in the Amazon and e-commerce space, interview people in the industry that you need to hear from,

0:16.6

and provide you with a training tip of the week that will give you serious strategies for serious

0:20.5

sellers of any level in the Amazon, Walmart, and e-commerce world. So let's see what's buzzing

0:24.9

this week. Today we're going to be going over some of our top news of the week, including

0:28.4

Amazon updates, listing analyzer, and talking about our bigger, better launch. Let's go start at first

0:34.1

with our news of the week. First off, we have our brand analytics from Amazon Seller Central news piece.

0:40.4

The brand analytics is removing two of its features.

0:43.8

It's removing the item comparison feature as well as the alternative purchase behavior dashboard as of June 30th.

0:50.4

They will no longer be available after that date.

0:53.6

Now, according to Amazon, seller feedback and usage data indicated that these dashboards weren't as helpful as they originally thought.

0:59.0

So they're going to be eliminating those and seeking to add in new features in 2023.

1:04.0

What do you guys think?

1:08.0

Moving on to our second news piece of the week, we have our suggested bid updates.

1:13.1

So this was really interesting.

1:14.7

This is something that I found just kind of like navigating the Amazon advertising console,

1:19.0

which was really interesting of seeing Amazon suggested bids.

1:22.2

Now for all of those who are unaware about Amazon suggested bids, they provide you with

1:26.7

bid suggestions based on the product

1:28.8

and the keyword or product target that you're looking to go after, right?

1:31.9

It's just to give you an idea of what might be a competitive bid for that specific keyword

...

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