YouTube shopping updates. Amazon launches new grocery delivery service. Amazon fashions on the rise.

This and more stories on today's weekly buzz. How cool is that? Pretty cool, I think.

Hello everybody and welcome to another episode of the series tellers podcast by Helium 10. I am your host,

Bradley Sutton, and this is the show that is our Helium 10 weekly buzz, where you give you a rundown of all the goings on in the Amazon, Walmart, e-commerce world. We give you training tips of the week, and we also let you know what new helium 10 features are available. That will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. Just like a few

articles, a handful of articles today, but wanted to bring out what I thought might be interesting

to you. First one is actually from modern retail, and it's entitled how YouTube shopping is

upping its social commerce competition with TikTok. Now, YouTube shopping, you might not have heard of.

This article is actually a couple weeks old already, but just wanted to highlight it, because

we didn't highlight it last week. There wasn't enough room. But it's talking about updates to

the YouTube shopping feature, especially in regards to what's going on with influencers,

content creators, and the ability to monetize their channels.

You know, I think Amazon and other platforms are definitely seeing how successful TikTok shop has

been in. And now in YouTube shopping, there's an affiliate hub that gives creators access

to more than 300 of YouTube's partner brands like Target

Ultinida. So this is not some TikTok shop killer. The fact that it's only available at 300

partner brands means, you know, obviously this is this is not something that would affect

third-party sellers yet. But it's just interesting to see, you know, like where the space is

going, you know, when it comes to is going, you know, where, when it comes

to social commerce and influencer marketing, I think this is, you know, definitely going to

increase and, and your success or your sales on Amazon is going to be partly be tied to

how well can you get affiliates, influencers to promote your product effectively?

And, of course, obviously the perennial question is all this costs money, cost percentage here, percentage there.

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