Hello, everyone, and welcome to another episode of Helium 10's Weekly Buzz.

My name is Carrie Miller, and this is the show where you get familiar with the latest news in the Amazon and e-commerce space,

interview people in the industry that you need to hear from, and provide a training tip of the week that will give you serious strategies for serious sellers of any level in the Amazon, Walmart, and e-commerce world.

So let's go ahead and see what's buzzing this week.

Today we're going to talk about some amazing updates to Walmart PPC that are definitely a game changer for any Walmart seller.

We'll also talk about how Etsy sellers have gone on strike as a result of some higher fees,

and we'll finally talk about Amazon implementing signatures for high value orders to prevent fraudulent return.

So let's go ahead and get into our first story.

Walmart has changed their ads serving criteria for sponsored product campaigns.

All ads will now qualify for in-grid placements based on the advertised items contextual relevancy, customer intent, historical performance, and other factors.

So previously, items were only eligible to serve ads if they were actually organically ranked

in spots 1 to 128 for certain keywords.

Ads previous were also only allowed to appear in a slot equal to or higher than its organic

ranked.

So if you were ranked 50, you could only advertise as high as the spot of 50.

So now a product's ad can appear in a slot equal to higher than or lower than its organic ranking spot.

And as a result of these changes, you also can now see your product in a sponsored slot and an organic slot.

Previously you could only see one or the other. So that's

pretty exciting news. And in our next headline, Etsy sellers are currently on strike.

So thousands of sellers organized in Reddit forums to go on strike over transaction fee increases

that went from 5% to 6.5%.

Sellers are striking by either putting their shop on vacation mode for the week

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