What's the difference between search volume and Helium 10 compared to the Amazon Product Opportunity Explorer search volume and the Amazon search query performance search volume?

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Hello, everybody, and welcome to another episode of the serious sellers podcast by Helium-10. I am your host, Bradley Sutton, and this is the show. That's a completely BS-free, unscripted, and unrehearsed, organic conversation about serious strategies for serious sellers of any level in the Amazon or Walmart world. And one thing that's kind of important or should be important to any seller out there is

the number of searches, also known as search volume for different keywords.

Now, why is this even important in the first place?

You're creating a listing, right, for your product on a platform. You only

have a finite amount of real estate or spaces to put keywords. You can't just put the

entire dictionary of keywords into your listing. You wouldn't want to do that anyways. So how do you

prioritize what keywords to put in your listing? Well, the most important thing is

relevancy, obviously, right? You know, if I have a coffin shelf, I'm not going to put an egg tray

...