Hello, everybody, and welcome to another episode of the Helium 10 Weekly Buzz.

My name is Lem Turner, and this is the show where we get you familiar with the latest news in the

Amazon and e-commerce space.

Interview people in the industry that you need to hear from and provide a training tip of the

week that will give you serious strategies for serious sellers of any level in the Amazon, Walmart, and e-commerce world.

So let's see what's buzzing this week.

Today we're going to go over Amazon's latest earnings report and what you need to know about it.

And then we're going to dive into some of our most frequently asked questions.

And then finally, we're going to get into our tip of the week involving keywords, top keywords

for your listing. So let's get started first with our news of the week. So our first piece,

news piece comes from Amazon's earnings report. And there have been massive gains for Amazon's ads.

So Amazon sales, like overall sales, grew 9% year overover-year up to $137.4 billion.

Now, because of this, naturally, Amazon's share shot up in light of the positive news.

Their earnings report also released details about their advertising division that people haven't seen in quite some time.

Their ad revenue, believe it or not not grew by 32% year over year

with only google and meta slash facebook being the first and second ones are larger than that

than that tighten up amazon so that amazon's third with their advertising revenue so this just

goes to show how significant amazon ads have been over the past

year for Amazon sellers. So drop a comment down below. Let me know if you're the one of the people

that popped on Amazon ads, hopped on PPC, and realized the value of that this year. So speaking of

sellers, sellers made up around 56% of unit sales in the past fourth quarter, which is massive,

really, that Amazon needs sellers, third-party sellers in order to drive its sales, considering

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