An interesting Amazon coupon update, lower fulfillment FBA fees with the ship in product

packaging program, and geographically targeted sponsored display ads, this and more on this

week's episode of the weekly buzz.

How cool is that?

Pretty cool, I think.

Hello, everyone, and welcome to another episode of the serious sellers podcast by Helium 10.

I'm your host, Shavali Patel, and this is the show that is our Helium 10 weekly buzz,

where we give you all the latest news in the Amazon, Walmart, and e-commerce space.

And we also provide you with a training tip of the week that will give you insight into serious strategies

for serious sellers of any level in the e-commerce world. Let's see what's buzzing this week.

First up, we have a big Amazon coupon update. This week, Bradley was setting up a new launch for a

test coffin shelf, and he saw this when setting up coupons. Basically, now you can create coupons for specific audiences,

similar to what you see in brand tailored promotions.

For example, having them show up only for customers

who might have abandoned your product in their cart.

Other alternatives, as you can see here,

include things like people who have not purchased recently, nor frequently

with varied spend, who are considered at risk, brand followers who have clicked to follow

the brand on Amazon and so much more if you just keep scrolling.

Note that you do need to be brand registered for this, and since they're in the process of rolling

it out, you may or may not see it. But it's cool to play around with, especially since this lets you set it up at the ASE and level,

compared to what you can do inside of brand tailored promotions where promotions are for all the products in your brand.

...