Hello, everyone, and welcome to another episode of the Helium 10 Weekly Buzz.

My name is Shavali Patel, and this is the show where we get you familiar with the latest news in the Amazon and e-commerce space,

interview people in the industry that we think you need to hear from, and provide a training tip of the week that will give you serious strategies for serious sellers of any level in the

Amazon, Walmart, and e-commerce world. Let's see what's buzzing this week. Today, we'll cover

exciting Walmart metrics, among other breaking news pieces, talk to a customer success manager

from AMZ One Step, and tell you a little

bit about our latest tool called HeatMaps or HeatMap Analytics inside of our profits suite.

Now, up first is an update released on the Cellar Central platform.

So you can now create themed email campaigns within the customer engagement tool that is in

beta. So this is a tool that is typically available only to brand owners who are registered in

brand registry to encourage them to be more engaged and interactive with their Amazon followers

through email. So this means that if you have an Amazon store with any number of followers,

especially if you are a store that's hitting some of those larger numbers, you know,

thousand and upwards, then you're a seller who should really be making use of this feature.

Now, what do themed email campaigns really mean? It means that you can browse a set of holiday

banners that are launched every month to frame your products as a gift

aligned with what's occurring seasonally. So whether that's New Year's or Valentine's Day or

Easter, et cetera, you know, you get the gist. But for step-by-step instructions and how to set up that

flow, just go to the manage your customer engagement page. Next up, we have some exciting Walmart news.

So as many of you know, Amazon Prime's arrival since 2020 is Walmart Plus. And in recent news

reports by the Consumer Intelligence Research Partners, Walmart Plus has hit 11.5 million members.

So super exciting stuff, you guys. It accounts for a little over a quarter

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