Hello, everybody, and welcome to another episode of the serious sellers podcast by Helium 10.

I'm your host, Bradley Sutton, and this is the show that is our Helium 10 weekly buzz.

We give you news updates on what's going on in e-commerce, have interviews with people from the industry you need to hear from,

and then also give you tips and

serious strategies for serious sellers of any level in the e-commerce world. We've got a lot of

news mainly today about the Black Friday, Cyber Monday, CyberFive, whatever you want to call

this weekend of sales. There's a lot of data that's been coming out on various platforms, you know, be at Amazon, Shopify, Walmart.

So we've aggregated some of those news articles, and we're going to be talking a lot about that.

We've got a training tip of the week that has to do with day parting on your PPC.

We've also got an interview about selling on Walmart and a couple of other announcements.

So make sure to stay to the end.

All right.

Let's go ahead and hop right into our news.

All right.

Our first news article right here is from Digital Commerce 316.

It's entitled Thanksgiving and Black Friday e-commerce sales rise

modestly amid inflation. There is a lot of takeaways from this article, and there's going to be

some other articles about similar items as well. And it says here, you know, in the title here,

it says online sales figures are higher, but so are inflation and

discounting, resulting in a mixed picture for the e-commerce industry this holiday season.

So some of this article's key takeaway, as they said, was that bottom line, according to

Adobe Analytics, online sales climbed 2.9% to 5.29 billion on Thanksgiving Day.

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